OUR CHAIRMAN

BIOGRAPHY

Dr. Ali Asgar Fakhruddin, Chairman of Sterling Group, is a trailblazer in the fragrance and cosmetics industry. His innovative vision and steadfast commitment to excellence have transformed Sterling Group into a global powerhouse, known for its diverse portfolio of premium brands like Armaf, Cosmo, Hamidi, Risala and Armaf Beaute.

Under Dr. Fakhruddin’s leadership, the Group has redefined modern perfumery by combining creativity, craftsmanship, and a deep understanding of consumer desires. His forward-thinking strategies have propelled Sterling’s brands to international acclaim, capturing the hearts of audiences worldwide with enchanting fragrances and exceptional quality.

Beyond business, Dr. Fakhruddin is recognized for his holistic approach, which extends to initiatives that promote societal welfare and environmental responsibility. His dedication to making a positive impact earned him the prestigious Global Indian of the Year 2023-24 Award from AsiaOne Magazine during the 24th Edition of the Asian Business and Social Forum: Greatest Brands and Leaders 2024.

Dr. Fakhruddin’s pioneering spirit continues to inspire Sterling Group’s mission to lead with innovation, sustainability, and creativity, shaping the future of beauty and fragrances.