• OUR STERLING GROUP

    Since its inception in 1998, Sterling has proudly built a legacy over 25 years in the UAE, dedicated to crafting beauty that captures life’s fleeting moments.

    We seamlessly blend tradition with innovation, creating products that tell compelling stories and inspire cherished memories.

    Our mission is unwavering: to continuously push the boundaries of beauty and set new standards in the industry.

  • OUR LEGACY

    “Our father – Late Mr Fakhruddin Ebrahimji – had a vision to establish a company that creates success not just for itself, but for everyone associated with it. He always believed that for a business to be successful, it is essential that every link on the chain benefits. His noble words have shaped our vision, our beliefs, indeed our very core values.”
    Ali Fakhruddin
  • 1998
    YEAR OF
    INCEPTION
  • 0 +
    COUNTRIES
    GLOBAL
    PRESENCE
  • 0 YEARS
    OF LEGACY