THE FAKHRUDDIN LEGACY

The Fakhruddin Legacy emanates from the principles and values of Late Fakhruddin Ebrahimji:

Of unstinting commitment.
Of unwavering dedication.

  • “Our father – Late Mr Fakhruddin Ebrahimji – had a vision to establish a company that creates success not just for itself, but for everyone associated with it. He always believed that for a business to be successful, it is essential that every link on the chain benefits. His noble words have shaped our vision, our beliefs, indeed our very core values.”
    — Ali Fakhruddin

25 years ago, the Fakhruddin family planted a small seed named Sterling Perfumes Industries. Hard work was instilled in strong roots. Every team member contributed to make the tree grow. Waters of loyalty and honesty nourished the tree.

And today, thanks to every person, every leader, this tree has transformed into a full-grown, fruit-bearing tree, which is touching new skies every day in the world of fragrances and cosmetics.

OUR BRANDS