1998 – Sterling Perfumes Industries takes its roots
The first step is set with the establishment of Sterling Perfumes Industries – with a vision to become the region’s specialist in the manufacture and distribution of fragrances for a global audience.
2002 – Premier Plastic Industries LLC breaks ground
To build up the manufacturing base, Premier Plastic is established. This helps develop and manufacture a diverse range of plastic items – from cosmetic containers to caps and closures for perfume bottles, aerosols and mineral water bottles using state-of-the-art machinery.
2004 – Premier Cosmetics begins its foray
Six years down the journey, Sterling Perfumes Industries has already built an enviable reputation as one of the largest and leafing perfume companies in the Middle East. The growth is enhanced with the establishment of Premier Cosmetics, a new venture into the world of beauty and personal care.
2005 – Hamidi Oud and Perfumes is born
Originating from the word ‘Hamid’ which means praised, Hamidi Oud and Perfumes is launched. It is dedicated to oriental perfumery connoisseurs, those who are deeply intrigued by the mysticism of Arabic perfumery and traditional values.
2005 – Hamidi’s first retail store opens in Deira, Dubai
Sterling Parfums opens its first retail outlet for Hamidi in Deira, Dubai near Murshid Bazaar.
2008 – Sterling Distribution Company LLC is launched
To handle the growing distribution of Sterling Perfumes Industries, Sterling Distribution is launched with an ambition to handle distribution to local retail businesses.
2008 – Cosmo Cosmetics is launched
Care meets convenience with the launch of Cosmo Cosmetics. It quickly carves a nice in the beauty and cosmetics industry and spreads its wings to become a trusted name globally.
2009 – The new DIP Facility is inaugurated
Sterling Perfumes Industries relocates to our current facility in Dubai Investment Park. A manufacturing base that extends to 500,000 square feet and utilizes the latest innovative techniques.
2010 – The luxury of Armaf dawns
Sterling Perfumes Industries launches Armaf – an expression of luxury – original, innovative and crafted like couture. This is a collection of luxurious French fragrances that resonate with style and sophistication. Bringing forth an imagination and a convergence of style that inspires.
2011 – Sea Pearl shines
Sea Pearl, the region’s specialist in the manufacture and distribution of the finest cosmetic cotton and personal care products, is launched. The aim is to serve Africa, Asia, Europe and the Middle East.
2013 – Oros, jointly marketed with Swarovski, takes shape
A unique association with the prestigious Swarovski brand, Oros is created by Sterling Perfumes Industries with the help of connoisseurs who add a French touch, personality and sophistication to the packaging and products.
2013 – Official Licensee of Warner Bros. Consumer products across MEA
Sterling Parfums becomes officially licensed to manufacture Warner Brothers’ character-themed perfumes and cosmetics for the Middle East and Africa.
2014 – Estiara Passion starts its journey
With its collection of premium personal care products and delicious, inspiring, floral and fruity fragrances, Estiara Passion unveils its tiara.
2019 – Hamidi’s third retail store opens in Deira, Dubai
Sterling Perfumes Industries opens the third retail outlet for Hamidi in Deira, Dubai near the Gold Souq.
2019/2020 – Halal Certification
Sterling Perfumes Industries receives the Halal Certification for their range of products.
2020 – FDA Certification for our sanitizer brands
Sterling Perfumes Industries becomes the only company in the UAE to receive the USA FDA Certification for our sanitizer brands.
2020 – Set-up of In-House Research & Development Lab
Sterling Perfumes Industries sets up an in-house Lab for materials testing and quality control.
2020 – Official Licensee of Sanrio Consumer products across MEA
Sterling Parfums becomes officially licensed to manufacture Sanrio’s character-themed perfumes and cosmetics for the Middle East and Africa.
2021 – The Digital Revolution begins
Sterling Perfumes Industries steps into the Digital space with the launch of E-Commerce platforms to touch even more lives across geographies.
2023 – The World’s Largest Perfume Wall is inaugurated
Sterling Perfumes Industries inaugurates ‘The World’s Largest Perfume Wall’ at its facility in DIP 2, Dubai, UAE. Created to honour the commencement of the 25th Year of Sterling in 2023 (since its inception in 1998), the Wall is studded with 2760 perfumes, all of which are unique and manufactured in-house by the ‘House of Sterling’.