Sterling Perfumes Industries is the manufacturing arm of Fakhruddin Holdings – a leading conglomerate in the Middle East established 60 years ago.. For more than six decades, Sterling Perfumes Industries has crafted a sterling name for itself in the perfumery industry in the Middle East and globally.
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1998
YEAR OF INCEPTION
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120+ COUNTRIES
GLOBAL PRESENCE
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25 YEARS
OF LEGACY
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500,000 SQ. FT.
MANUFACTURING BASE
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120+ MILLION PIECES
ANNUAL PRODUCTION
A fragrance is an essence that touches lives. It spreads its beauty across people, cultures and geographies. It creates an impression, it crafts an expression.
This is what defines the philosophy of Sterling Perfumes Industries.
Since our inception in 1998, Sterling Perfumes Industries has built an enviable reputation as one of the largest and leading perfume companies in the Middle East – we are a true specialist in the manufacturing and distribution of fragrances, with diverse brands, crafted for the lifestyles of a global audience.
As the manufacturing arm of Fakhruddin Holdings – a leading conglomerate in the Middle East, established 60 years ago – Sterling Perfumes Industries is today a global perfumery house, supplying our products to more than 95 countries across the world.
25 years ago, the Fakhruddin family planted a small seed named Sterling Perfumes Industries. Hard work was instilled in strong roots. Every team member contributed to make the tree grow. Waters of loyalty and honesty nourished the tree.
And today, thanks to every person, every leader, this tree has transformed into a full-grown, fruit-bearing tree – which is touching new skies every day in the world of fragrances and cosmetics.
It has been a witness to us becoming one of the largest companies with distribution across 120+ countries.
As a leading name in perfumes, cosmetics and beauty products – Sterling Perfumes Industries – since our founding in 1998, has had a mission for crafting creativity and pursuing excellence.
And today, thanks to every person, every leader, this tree has transformed into a full-grown, fruit-bearing tree – which is touching new skies every day in the world of fragrances and cosmetics.
This has been our foundation since the last 25 years.
Four solid pillars define the values of Sterling Perfumes Industries. These are four fundamental principles that govern all that we do. They inspire excellence. They empower performance. They help us achieve our success.
Our purpose is to create customer delight. Which is why, we always strive to put the customer at the center and focal point of all that we do. We have an insatiable drive to anticipate and fulfill our customers’ wants, needs and desires. This allows us to push an experience of delight and beyond.
A dynamic combination of creativity and innovation drives our evolution. This helps us to constantly be new, be refreshed, be relevant. We have traditional roots but a modern focus. Creativity is indeed at the heart (and at the art) of every project that we undertake.
Our team is our biggest asset. Our people are our best brand ambassadors. Our employees are our greatest leaders. We believe in encouraging and stimulating a spirit of entrepreneurship across the board. To take risks, to foster practical thinking, to achieve ambitious objectives.
The foundation of our business is the bedrock of ethics. As a Group, we are firmly and proactively dedicated towards building a better future for our community. Our products are created to have a positive impact on the environment. And our ethos reflects our corporate social responsibility.