WORLD'S LARGEST PERFUME WALL
2760+ Perfumes and counting

UAE’s homegrown award-winning brand, Sterling Perfumes Industries unveiled the World’s Largest Perfume Wall at its premises in Dubai. The commencement of the year 2023 celebrates the 25th year of Sterling and the company had this iconic reveal to start the silver jubilee year.

The wall features 2,760 unique perfumes, each of them exclusively manufactured by Sterling since its inception in 1998. The wall is situated in Sterling’s first-ever retail store at Dubai Investment Park 2. The Perfume Palace is a store that houses all the perfumes from Sterling and its brands. The wall is a true representation of what the Fakhruddin legacy stands for and combining that with the founder, Ali Asgar Fakhruddin’s vision creates this masterpiece. The retail store houses a one-of-a-kind Coffee Lounge experience that entails a luxurious perfume-buying experience for fragrance enthusiasts.

Since its launch, several dignitaries — government entities, mega influencers, print and digital media, and radio, graced the opening of the Perfume Palace Store and the wall’s inauguration on January 12, 2023.

This wall has truly become a trademark for Sterling in its glorious 25 years and continues to garner added attention.

PRESS RELEASE & MEDIA

  • DUBAI TOURISM CEO - 'LAILA MOHAMMAD SUHAIL' VISITS 'THE WORLD's LARGEST PERFUME WALL
  • PARFUM PLUS MAGAZINE FEATURES 'THE WORLD'S LARGEST PERFUME WALL'
  • BEAUTYWORLD ASSOCIATION ANNOUNCES THE INDUSTRY GEM - 'THE WORLD's LARGEST PERFUME WALL'
  • TRENDING ON GULF NEWS WITH MIRA SINGH ADDING TO GRANDEUR
  • SVIM UNIVERSITY STUDENTS STUDY 'THE WORLD'S LARGEST PERFUME WALL'
  • STERLING SHOWCASES 'THE WORLD'S LARGEST PERFUME WALL' AT THE PRESTIGIOUS COSMOPROF BOLOGNA 2023 EDITION

MARKETING CAMPAIGN

  • VALENTINE RENDEZVOUS AT THE PERFUME PALACE WITH YOUR LOVED ONES
  • CELEBRATING THE WOMEN OF TODAY & TOMORROW

CELEBRITIES & INFLUENCERS