Towards the end of 2022 and commencement of 2023 - Sterling’s 25th year, the company had an iconic reveal. Sterling Perfumes Industries unveiled ‘The World’s Largest Perfume Wall’ at its premises in Dubai. The wall features 2760 unique perfumes, each of them exclusively manufactured by Sterling since its inception in 1998. Several dignitaries graced the opening of the Perfume Palace Store and the walls’ inauguration on January 12, 2023. These included Ms. Laila Mohammad Suhail (CEO of the Strategic Alliances and Partnerships Sector for Dubai Tourism and Commerce Marketing & its Entities). Several mega Influencers, Media, Radio, and other Perfumers graced the occasion with their presence in the company of Sterling’s beloved employees.